Visual Identity | 2024

We are partners who
adapt technology to
work your way
Freeing you to focus on
what matters
We deliver
partnership inspired
by your business
Solutions that
strengthen your
advantage
Foresight
that accelerates
your future
With you in mind

Cox Business creates solutions to serve your business today and adapt the technology to work with you as you grow.

This is our hero
graphic element

It originated from
the 'o' in Cox.

We call it
the Iris
The Iris is responsive like
the dilation of a pupil
It prompts
problem solving
& partnership
When used with photography, the Iris highlights business
imagery with a focus on relationships and problem solving.
The transparent
business Iris
adapts to its
environment—
highlighting
Cox Business'
ability to partner
with you
in mind.
Our photography
style focuses on
people, showing
Cox as a partner
to businesses.
Our photography
captures emotion,
bringing a spotlight to
moments that matter
Business made personal Our commitment to service and solutions begins with a clear customer focus. So it follows that our photography reflects that, capturing the personal and authentic side of each moment.
Environments that welcome Whether Fortune 500 or Mom & Pop, the business environments in our photography draw the viewer in. We use calm, neutral tones to create an optimistic atmosphere that's real and approachable.
Soft and natural lighting Our customers put their trust in us because we build relationships that are honest and sincere. Using natural light and shade to enhance the image, we communicate that warm and personal touch in every moment.
There are 3 color treatments for photography.
Full color photography

For direct and impactful impressions.

Sky Blue transparent overlay

For enhanced brand cues.

Duotone photography

For a distinctive, sophisticated treatment.

Our colors are an extension of the residential palette, beginning with shared Sky Blue and ending with Navy Blue

Pantone 2382 C/U
CMYK 78, 28, 0, 0
RGB 0, 170, 244
Hex #00AAF4

Our gradient represents
a moment of connection when two colors meet and blend together.

Pantone 287 C/U
CMYK 100, 75, 2, 18
RGB 0, 47, 135
Hex #002f87

CeraPro
Our Typeface reflects
our personality and helps
present a unified voice
to our communications.
A
Use a light touch or be
bold with your sentiments.
Our icons are simple, modern and
easy-to-understand. They are an
important part of our visual graphic
system. They help us communicate
quickly and more efficiently
with our customers.
Icons

Our Brand Architecture has evolved and been structured to reflect 7 categories of offerings across Cox Business.


Connectivity
Voice & Collaboration
Backup
Cybersecurity
Cloud Computing & Mgmt
Software & AI TV
This framework streamlines and organizes our offerings for consumers - making it easy for them to navigate to what they need.
This framework streamlines and organizes our offerings for consumers - making it easy for them to navigate to what they need.
Products are treated in our Cera Pro font, using a combination of weights (Cera Pro Light, and Cera Pro Medium) for emphasis.
Cox Business products do not carry the Masterbrand name.
Co-branding is designed to achieve a balanced impression - presenting the Cox Business logo alongside partner brands and separated by a vertical divider line line, preserving safe space around each logo.
Endorsed brands leverage the Cera Pro font and Cox color palette, combining elements in a way that is both unique and consistent with the Cox Brand. An endorsement line in all caps links the entity back to the master brand division, Cox Business.
These brand treatments define the path for future products, co-brands, and endorsed brands.
Our Brand Voice brings it all together. It sums up who we are.
Dependable
Accountable
Loyal
Resourceful
Gritty

For further details on Cox Business brand guidelines
and how to use them correctly and effectively, download this PDF.

Download PDF